50 Years Big Mac


To celebrate the Big Mac’s 50th birthday and show how much everything has changed, while it didn’t, we let 50 artists from around the world re-interpret it‘s iconic build on 50 unique posters. And turned the two beef patties into one icon of 1968 and one of 2018 using typography and design relevant to each theme and era. The executions vary using model building, screen printing, photocopying, different typography styles, 3D-Design, Vector and even programming to make each poster a unique piece of art.


Cannes 2017 Winner 2x Bronze & 14 Shortlists

Clio Award 2017 Winner 1x Silver & 3x Bronze