McDonald’s 50 years Big Mac
To celebrate the Big Mac’s 50th birthday and show how much everything has changed – except for the Big Mac – we let 50 artists from around the world re-interpret its iconic build on 50 unique posters. And turned the two beef patties into one icon of 1968 and one of 2018 using typography and design relevant to each theme and era. The executions vary using model building, screen printing, photocopying, different typography styles, 3D-Design, Vector and even programming to make each poster a unique piece of art.
AWARDS
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AWARDS 〰️
1x – Cannes Lions Outdoor – Bronze
1x – Cannes Lions Design – Bronze
14x – Cannes Lions – Shortlists
1x – Clio – Silver
3x – Clio – Bronze
1x – Epica – Gold
2x – Epica – Silver
1x – APG SPA Billboard – Gold
1x – ADC Switzerland Billboard – Gold
1x – ADC Switzerland Art Direction – Gold
1x – ADC Switzerland Campaign – Gold
1x – ADC Switzerland Illustration – Gold
